The Phoenix Pet Expo:

Paw It Forward, LLC, is an innovative, cause-driven, human and dog lifestyle brand that values the human-animal bond and leverages the “Pay It Forward” philosophy – doing random acts of kindness without expecting anything in return. Our mission is to celebrate great dogs who are changing the world! We provide children and adults with a “connection” and “access” to these great dogs by creating relevant consumer products that are strategically aligned to each dog’s authentic purpose.